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Saturday, June 29 • 9:00am - 11:30am
Behavioral Architecture LIMITED

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Why doesn't awareness or knowledge lead to behavior change- whether that be to improve diets, gender issues or conserving the environment? What explains this Knowing-Doing gap? How do we make decisions and what are the factors that influence our decision-making? Are we fundamentally rational or irrational, risk-takers or conformists? Understanding the true factors that affect decision making becomes central to engineering social change. Advances in Behavioural Economics and Cognitive Neuroscience are questioning long held beliefs and assumptions on human decision making. Join in to gain a glimpse into new insights that can help us effectively change behaviour.


avatar for Ram Prasad

Ram Prasad

Founder Director, Final Mile
Ram is a co-founder of FinalMile, a first of its kind consulting company in the world. Its practice of Behaviour ArchitectureTM is built on the principles of Cognitive Neuroscience and Behavioural Economics. This practice is hinged on explaining behaviour accurately and influencing... Read More →

Saturday June 29, 2013 9:00am - 11:30am IST
Infosys Campus Pune

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