Though cotton farming as widely practiced in India today is a high-risk, low-profit, resource-intensive, and even dangerous endeavor, Gijs Spoor has created a way for farmers to raise the crop to meet fair trade and organic standards and increase their incomes, improve their health, and protect the environment. His organization, Zameen, coordinates a large network of producer companies and extension workers who bring the control of sophisticated cotton production to the local level so that small farmer-owned enterprises can grow.